Transient paper… in Brazil
I had an excellent time when I visited Brazil late last year. Besides very interesting customer interactions, I also got a couple interviews with journalists – an excellent experience with very friendly people.
Based on the work I presented in Sao Paulo an article was published in the ISTOE DINHEIRO (“This is Money”) magazine. Called “Xerox reinvents paper”, ths article written in Portuguese showcases how transient paper or other similar technologies will gradually replace paper, at least for the casual, short-lived printing we do in the office.

(Photo courtesy of ISTOE DINHEIRO magazine)
I was pleasantly surprised that transient paper was the technology that interested them most – it was very reassuring to see how, although living in a young and dynamic country with huge natural resources, the Brazilian are very environmentally-conscious.
