Social Document 2.0 and Interactive Marketing
The document is evolving from a static, confidential container information to a social, shared and tagged device. Web 2.0 is paving the way to the “Future of Documents”.
I am currently following a great training by Sharon Crost on how to cross-fertilize the various media which constitute Web 2.0 and how to make your interactive marketing much more powerful through Web 2.0. Definitely worth it, if you get a chance.
In doing that, I am trying to see beyond the obvious ways to improve my blog audience and content, and to draw parallels with the “document” as we know it – how do you cross-fertilize documents and sources of information to make your customer documents more focused and more impactful? How do you differentiate your documents from others, so that customers drowning in Information Overload pick your documents over others? How do you make your documents “viral”?
These are a few things I’ll try to reflect upon over the next few weeks – although my blogging might be a bit disrupted by my XPLOR participation.
Its sounds good, the information is very productive and informative. Marketing firms are now offering few of the services like creative design, consumer data, printing, fulfillment, analytics and website solutions. Good to see these kinds of services.