The first Paper “Hyperbook”?
Orange, the french telecom operator, and french editor Robert Laffont announced today the first “hyperbook” - adding affordances of the Web, such as interactivity, multimedia, and collaboration, to hardcopy books. An english version of the article seems to be available here.
Titled “Le sens des choses” (”The meaning of things”), the hardcopy version of that book from Jacques Attali will include 2-D barcodes in the margin, which can be scanned from a mobile phone to access additional content such as audio and video, or discuss online some of this book’s content.
Is making paper documents more interactive a good strategy to counter e-books? Probably more of a complement, but an experiment well worth watching. The book will go on sale on September 14th.

Wow can’t wait until the new book comes out. Sounds very interesting.