What happens to Scribd?
Friday, August 14th, 2009Scribd, one of my favourite Document Sharing 2.0 technology (”Youtube for Documents”), is showing a significant usage slowdown. Traffic has dropped by close to 50% since June’09 and keeps declining.

In this article, Scribd CEO invokes 3 main reasons. The first one is a summer dip which its competitors do not seem to feel: Docstoc and Issuu are still on the rise- although orders of magnitude lower still (5 times less estimated traffic for Docstoc).
It might have a bit to do with technology. Scribd introduced its new iPaper 2 technology recently, which improves the browsing interface significantly and should drive more volume; but at the same time Scribd’s new SEO filter might bring more relevant searches from search engines.
To me, it mostly has to do with the business model – and the content. Moving to a “pay” business model might have not attracted as many attendees as hoped. At the same time -sadly – the most wanted content must have been copyrighted material, which is being removed and filtered out.
Let’s hope this dip is only temporary, because this sort of technology – and experimentations – are essential for the Future of Documents.




