It’s not easy making green products
Thursday, July 2nd, 2009After discovering the great news that Xerox was now considered the top “green” outsourcer (all domains included), I wanted to figure out how we were doing on our legacy market: electronics.
The latest Greenpeace “Guide to Greener Electronics“, published yesterday, nails down companies like HP, Dell and Lenovo, but Xerox does not appear. HP dropped significantly in this quarterly report, from being “middle of the pack” one year ago, to being 14th out of 17th (although for all of its electronics divisions). Unfortunately, this ranking seems to be mostly about PCs, not so much about printers or other electronics, so Xerox does not appear.
However, searching for more information on the topic, I stumbled upon GoodElectronics.org, a very good resource on the topic. This then pointed me to Covalence’s Ethical ranking.
Geneva-based Covalence tracks the ethical reputation of multinationals by sourcing information from the media, civil society, and companies. The most active criteria in 2008 have been: Environmental impact of production, Social sponsorship, Waste management, Information to consumer, Eco-innovative product, International presence, Downsizing, Product environmental risk, Labour standards, and Anti-corruption policy - so Sustainability weights strongly in the final ranking.
Great news: Xerox made it to the 5th position in this year’s ranking, second only to Intel in the “Technology” sector. The full table of results can be found here.

